Ah Christmas, the time of sheer joy, adorable lights, sweet cheer, and some special holiday magic in the air.

For me it is usually the busy season of work. Each year i try to create a christmas calendar full of adorable photos to capture the hearts of families ready to travel to their relatives.

Of course the best ride to get that picture perfect christmas mood is of course the Volvo V90 Cross Country - the perfect explorer, The Get Away Car.

This one is an updated mild-hybrid diesel-based car with Google’s Android Auto brains and platinum coloured exterior.

The official campaign slogan for the V90CC has been “The Get Away Car”. Paired together with the monologue by Alan Watts about the need to “Live Fully Now” has been one of my personal favourites.

The visuals for the campaign provided the viewer with the feeling of the burden from the everyday monotonous life and inspired them to pursue the dreams they have been setting off for a better day. The focus of the campaign has never been the car itself but rather the experience of not being held back.

So why is it relevant now? Well, currently we are still under the rule of the global pandemic, the time, when traveling by car has become new freedom. It is the time when the “The Get Away Car” and “Live Fully Now” are both most applicable.

Cars provided by Volvo Car Finland.
All rights belong to Annika “The Volvo Girl” Miftakhova.